In order to get the best results, a Facebook pixel will need to be installed on your website. A Facebook pixel is a snippet of code that enables us to track the actions visitors take on your website, like visiting a specific landing page or submitting a contact form. The Facebook pixel also allows us to create custom and lookalike audiences so we can target even more people who look like your customers.
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References: https://knowledge.web.com/subjects/arti ... 1185/en-us
Device Demonstration Video