The most basic question to ask yourself before you start is why you are writing.
In an academic essay or assignment, your purpose is to convey information and facts and draw conclusions. But if you are writing a business report, you may want to make recommendations for specific actions. In a letter of complaint you will be looking for a specific result, such as a refund.
Keep your purpose in mind at all times to avoid going off topic. Even better: write it down in as few words as possible, print it out, and keep it next to you as you write.
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